Business Development & Partnerships Manager

Partnerships and relationship development

• Research and identify prospective partners, associations, installers, integrators, resellers, creators, complementary businesses, and industry contacts.
• Build and own a structured pipeline of relevant partnership opportunities.
• Lead outreach through email, professional networks, introductions, events, and appropriate communities.
• Run introductory conversations, follow-ups, next steps, onboarding, and partner communications.
• Develop co-marketing, referral, reseller, sponsorship, content, event, and other collaboration opportunities.
• Make sure partners receive accurate information, approved materials, timely support, and agreed deliverables.
• Maintain long-term relationships and identify ways to expand productive collaborations.

Affiliate, ambassador, loyalty, and advocacy programs

• Identify, recruit, onboard, and support affiliates, ambassadors, creators, industry experts, customer advocates, and referral partners.
• Manage links, promotional codes, messaging, product information, campaign materials, and program communications.
• Run product-seeding and creator-collaboration initiatives.
• Lead customer referral, loyalty, and advocacy initiatives in collaboration with the Marketing team.
• Track participation, content delivery, referrals, traffic, code usage, and attributed results.
• Maintain consistent communication with active program participants and flag risks or opportunities.

Community development and public relations

• Identify relevant online and offline communities related to technology, photography, videography, security systems, dash cams, drones, fieldwork, small business, and institutional purchasing.
• Build genuine relationships with community leaders, associations, members, publishers, and industry groups.
• Participate in discussions in a useful, professional, and non-spammy manner.
• Monitor conversations for customer questions, product feedback, market needs, partnership opportunities, and content ideas.
• Research journalists, editors, bloggers, newsletters, podcasts, associations, and niche publishers.
• Lead media pitches, expert-commentary opportunities, product-review outreach, contributed content, partnership announcements, and local business stories.
• Prepare company information, product facts, story angles, media materials, and follow-up schedules.

Outbound demand generation

• Research organizations and decision-makers within agreed B2B target segments.
• Build accurate contact lists for focused outbound initiatives.
• Write and send introductory and follow-up communications designed to create awareness and interest.
• Use educational resources, product information, partnership ideas, event invitations, and relevant business use cases to start conversations.
• Track responses, objections, positive signals, and agreed next actions.
• Qualify commercial interest and hand qualified opportunities to the appropriate internal owner.

Events and external representation

• Research relevant trade shows, conferences, networking events, community gatherings, association meetings, and local business opportunities.
• Own event selection, registration, logistics, materials, invitations, and internal preparation.
• Attend events and represent Top Select professionally.
• Build relationships with attendees, exhibitors, organizers, partners, and prospective customers.
• Record contacts, conversation notes, opportunities, and required follow-up.
• Lead timely post-event communication and summarize event outcomes.

Systems and reporting

• Maintain accurate records for contacts, organizations, outreach, relationship stages, activities, and next actions in the company CRM.
• Manage your campaigns, events, deliverables, and deadlines in the company's project-management system.
• Coordinate with the Marketing Specialist when content, creative, email, landing-page, or promotional support is required.
• Prepare concise weekly updates covering activity, outcomes, opportunities, obstacles, and next steps.
• Document and improve outreach templates, partner onboarding, event workflows, and recurring program processes.

• Two or more years of relevant experience in partnerships, business development, community engagement, affiliate marketing, public relations, events, marketing coordination, or a related area — more experienced candidates are welcome.
• Strong professional written and verbal communication skills.
• Confidence initiating conversations and conducting respectful outbound outreach.
• Strong research skills and an ability to identify relevant organizations, contacts, communities, and opportunities.
• Excellent organization, follow-up, and record-keeping habits.
• Ability to own multiple programs, relationships, and deadlines without losing important details.
• Sound judgment when representing a company online, in writing, by phone, or at events.
• Comfort owning your programs independently within the company's strategy, and collaborating with a small team.
• Ability to work in person at our North Vancouver, British Columbia office, with the potential to move to a hybrid arrangement over time.
• Ability to attend occasional local events or meetings outside standard business hours with advance notice.
• Eligibility to work in Canada.

Equivalent combinations of education and practical experience will be considered.